The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Clash Royale Campaign
Agency: Psyop / New York + Barton F. Graf / New York
Client: Supercell Category: Craft - Animation / Campaign
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Animation / Single
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Animation / Single
Butty&Belly
Agency: Cheil Greater China / Beijing
Client: RC PHARMA Category: Craft - Animation / Campaign
BBC One - The Supporting Act
Agency: BBC Creative / London
Client: BBC Category: Craft - Animation / Single
Lost Panda
Agency: Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles
Client: Tile Category: Craft - Animation / Single
Invention of Together
Agency: BUCK / Los Angeles
Client: Tinder Category: Craft - Animation / Single
Paddington and the Christmas Visitor
Agency: Grey / London + Framestore / London + Rattling Stick / London
Client: Marks & Spencer Category: Craft - Animation / Single
Heathrow 'Love at First Flight'
Agency: Havas / London
Client: Heathrow Airport Category: Craft - Animation / Single
High Voltage. About Stoned Birds and Flying Cats.
Agency: Jung von Matt / Hamburg + Sehsucht / Hamburg
Client: EnBW AG Category: Craft - Animation / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft - Animation / Single
Joy Story: Joy & Heron
Agency: Passion Pictures / Melbourne + 180.ai Inc. / Beijing
Client: JD.com Category: Craft - Animation / Single
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Psyop / New York + Barton F. Graf / New York
Client:
Supercell
Title:
Clash Royale Campaign
Category:
Craft - Animation / Campaign
Annual ID:
OS_MI18030G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Animation / Single
Annual ID:
OS_MI18027G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Craft - Animation / Single
Annual ID:
OS_MI18028G
Award:
2018 Moving Image Craft Silver Pencil
Agency:
Cheil Greater China / Beijing
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Craft - Animation / Campaign
Annual ID:
OS_MI18031S
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
BBC Creative / London
Client:
BBC
Title:
BBC One - The Supporting Act
Category:
Craft - Animation / Single
Annual ID:
OS_MI18029B
Award:
2018 Moving Image Craft Merit Award
Agency:
Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles
Client:
Tile
Title:
Lost Panda
Category:
Craft - Animation / Single
Annual ID:
OS_MI180121M
Award:
2018 Moving Image Craft Merit Award
Agency:
BUCK / Los Angeles
Client:
Tinder
Title:
Invention of Together
Category:
Craft - Animation / Single
Annual ID:
OS_MI180122M
Award:
2018 Moving Image Craft Merit Award
Agency:
Grey / London + Framestore / London + Rattling Stick / London
Client:
Marks & Spencer
Title:
Paddington and the Christmas Visitor
Category:
Craft - Animation / Single
Annual ID:
OS_MI180123M
Award:
2018 Moving Image Craft Merit Award
Agency:
Havas / London
Client:
Heathrow Airport
Title:
Heathrow 'Love at First Flight'
Category:
Craft - Animation / Single
Annual ID:
OS_MI180124M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt / Hamburg + Sehsucht / Hamburg
Client:
EnBW AG
Title:
High Voltage. About Stoned Birds and Flying Cats.
Category:
Craft - Animation / Single
Annual ID:
OS_MI180125M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft - Animation / Single
Annual ID:
OS_MI180126M
Award:
2018 Moving Image Craft Merit Award
Agency:
Passion Pictures / Melbourne + 180.ai Inc. / Beijing
Client:
JD.com
Title:
Joy Story: Joy & Heron
Category:
Craft - Animation / Single
Annual ID:
OS_MI180127M